Lesson 3 of 5 · 3 min read
How you connect WordPress
Most of your clients’ websites run on WordPress. Connecting it to the warehouse turns the site from a place that gets visits into a source of leads you can trace back to their channel.
- Collect
- Store
- Use
- Activate
What the connection brings in
Every visit with the channel and campaign that brought it, every form submission and enquiry, and the consent state of the visitor. All of it in the client’s own warehouse, next to the ad spend.
What it makes possible
Leads per channel, not just traffic per channel. Cost per lead measured against real enquiries. And once the CRM is connected too, the path from first visit to signed customer.
What it takes
Admin access to the site, once. A lightweight collector is added; the design and content stay as they are.
Key takeaways
- WordPress plus the warehouse shows which channels produce leads.
- Combined with the CRM, it shows which leads became customers.
- The site looks and works exactly as before.
For your marketing agency
For lead-generation clients this is the foundation: once you can show leads by channel, budget discussions are about evidence instead of opinion.