Track 3 · 3 lessons · 11 min
Consent
What the visitor’s choice means for marketing data, Google Consent Mode in plain words, and how the warehouse respects it.
Start lesson 1 →- 014 min →
What consent means for marketing data
In the UK and the EU the visitor decides what is stored. What that changes for an agency, without the legal jargon.
- 024 min →
Google Consent Mode v2, in plain words
How Google’s tags listen to the visitor’s answer, and how Google fills the gaps with modelling.
- 033 min →
Consent and the warehouse
How a client’s own data respects the visitor’s choice, and still counts what it is allowed to count.
- Collect
- Store
- Use
- Activate