Track 1 · 5 lessons · 17 min
Marketing data warehouse
What it is, why all data belongs in one place, and how a client’s tools get connected.
Start lesson 1 →- 014 min →
What a marketing data warehouse is
One place, owned by the client, where every piece of marketing data lives side by side.
- 024 min →
Why you should connect your tools
Every tool sees its own slice. Joined in one warehouse, they show the whole customer journey.
- 033 min →
How you connect WordPress
Bring the website into the warehouse and see which channels produce leads, not just visits.
- 043 min →
How you connect WooCommerce
Orders, products and customers in the warehouse, so revenue can be traced to the campaigns that drove it.
- 053 min →
How you connect Shopify
Shop and website in one warehouse: the basis for full channel attribution.
- Collect
- Store
- Use
- Activate