Lesson 4 of 5 · 3 min read
How you connect WooCommerce
WooCommerce knows exactly what was sold. Connected to the warehouse, that knowledge meets the marketing data, and revenue can finally be traced to where it came from.
- Collect
- Store
- Use
- Activate
What the connection brings in
Orders with their value, products, refunds and customers, recorded on the shop’s server when they happen, not only in the browser.
What it makes possible
Revenue per channel and campaign, measured against the shop’s own numbers. New versus returning customers. Which products sell through which channel. And real return on ad spend that matches the shop’s bank account.
What it takes
Admin access to the shop, once. Nothing changes for the customer at checkout.
Key takeaways
- The shop is the source of truth for revenue; the warehouse joins it to marketing.
- Return on ad spend can be measured against real orders.
- Repeat customers and product mix become visible per channel.
For your marketing agency
For e-commerce clients, this is the number that matters. When your report matches the shop, the conversation moves from “are these numbers right?” to “where do we spend next?”.