Track 2 · 7 lessons · 27 min
Tracking
Client-side, server-side and server-to-server, and what Safari, Chrome and the other browsers do to your clients’ data.
Start lesson 1 →- 014 min →
Client-side, server-side, server-to-server
The three ways data can travel from a visit to the warehouse, and why the best setups use all three.
- 024 min →
Why everybody is talking about server-side tracking
Browsers, ad blockers, consent and the ad platforms themselves are all pushing tracking away from the browser.
- 034 min →
Why server-side tracking is better for your clients
More complete data, longer-lasting visitor recognition, control over what is shared, and faster websites.
- 045 min →
Learn to use server-side tracking
What a working setup consists of, what to ask for, and how to know it is doing its job.
- 054 min →
What Safari does to your clients’ data
Third-party cookies blocked, script cookies capped at 7 days, click IDs stripped in some cases.
- 063 min →
What still holds up on Apple devices
Cookies from the site’s own server, conversions sent server-to-server, and orders from the source.
- 073 min →
Chrome, Firefox and the other browsers
Safari is the strictest, but not the only browser that limits tracking. What each one does, in short.
- Collect
- Store
- Use
- Activate