Lesson 3 of 3 · 3 min read
Insights: one question, one answer
A dashboard shows everything. An insight answers one thing: why leads dropped last week, which campaign brought the customers who buy twice.
- Collect
- Store
- Use
- Activate
What an insight snapshot is
A short, shareable analysis of one question, built on the warehouse, with the answer first and the evidence underneath.
Why it works for clients
Clients rarely read dashboards. They read answers. A snapshot turns data into something a client can act on in the next meeting.
Key takeaways
- Insights answer one question each.
- Answer first, evidence second.
- Clients act on answers, not dashboards.
For your marketing agency
A good snapshot sent before the client asks is the most persuasive thing an agency can do with data.