Measure the influence, not just the click
Few people click a video ad. In the warehouse, campaigns can be compared with later branded searches and direct visits.
Traffic source and ad channel
What’s possible with YouTube
Video that builds demand, often long before anyone clicks.
- Views and engagement
- Spend
- Clicks
- Assisted conversions
Fair comparison with other channels
Spend and views next to the client’s real outcomes, judged by the same rules as every other channel.