Full channel attribution
Shop and website in the same warehouse show which combination of channels led to each order.
Shop
What’s possible with Shopify
The source of truth for e-commerce: every order, customer and refund.
- Orders and revenue
- Products
- Customers
- Refunds
Revenue that matches the shop
Reports built on Shopify’s own orders stop arguing with the client’s finance team.
Customer value per channel
Repeat purchases and lifetime value, traced back to the channel that found the customer.