Measured like Google
UET with consent and offline conversions give Bing’s bidding the same quality of signal as Google Ads.
Ad platform
What’s possible with Microsoft Ads (Bing)
Search ads on Bing and partners: often cheaper, often overlooked.
- Spend
- Keywords
- MSCLKID
- Conversions
Is it worth more budget?
With the same outcomes measured for both, the comparison with Google becomes a fact, not a guess.