See which searches become customers
Joined with the warehouse, organic and paid search visits can be followed to the lead or order they produced, not just the click.
Traffic source
What’s possible with Google Search
Where most journeys start: people searching for what your client sells.
- Search queries
- Landing pages
- Organic sessions
- Conversions by query
Find the content gaps
Search Console queries next to conversions show which topics bring buyers and which only bring readers.
Brand versus non-brand
Separate the searches for the client’s name from the ones that find new customers, and value each correctly.