One place for every tag
Tags for GA4, Google Ads, Meta and the rest are managed in one container instead of in the site’s code.
Tag manager
What’s possible with Google Tag Manager
Where most websites keep their tracking tags, in the browser and on a server.
- Tag events
- Consent state
- Data layer
Server-side containers
A server container on the client’s own domain moves tags off the browser, with consent applied in one place.
Consent built in
Consent settings decide which tags may fire, so the visitor’s choice is respected everywhere.