Revenue per email
Join campaign sends to visits and orders, so every newsletter shows what it actually sold.
Owned channel
What’s possible with Email and newsletters
Mailchimp, Klaviyo, Mailjet, HubSpot: the channel the client owns outright.
- Sends, clicks, unsubscribes
- Lists and segments
- Revenue from email
Segments from real behaviour
Customer segments built in the warehouse, such as repeat buyers or lapsed customers, can be synced back to the email tool.
One attribution for all channels
Email measured by the same rules as paid channels, so budgets can be compared fairly.