Lesson 2 of 2 · 3 min read
A/B tests from your data
Most A/B tests are judged on clicks. With the warehouse, a test can be judged on what matters: leads that qualify and orders that stay.
- Collect
- Store
- Use
- Activate
Decide what to test
The warehouse shows where visitors drop out and which channels bring visitors who convert. Those are the pages worth testing.
Measure on outcomes
A variant that gets more form fills but fewer qualified leads is not a winner. Joined data shows the difference.
Key takeaways
- Test where the data shows the loss.
- Judge tests on real outcomes.
For your marketing agency
Tests judged on revenue instead of clicks are the ones clients remember.