Server-side events
Conversions sent through TikTok’s Events API, deduplicated with the pixel, so the algorithm learns from real results.
Ad platform and social channel
What’s possible with TikTok
Fast-moving creative that reaches audiences other channels miss.
- Spend
- Views and clicks
- Events and conversions
A fair test
New channels deserve the same measurement as old ones. In the warehouse, TikTok is judged on the client’s own outcomes.