Conversions API, kept healthy
Server-side events with good match quality give Meta’s automation more of the real results to learn from.
Ad platform
What’s possible with Meta Ads
Facebook and Instagram campaigns, increasingly run by Advantage+ automation.
- Spend
- Campaigns, ad sets, ads
- fbclid and events
- Conversions
Audiences from the warehouse
Customers, repeat buyers or high-value segments built from full history, synced to Meta for targeting or exclusion.
Check the platform’s claims
Compare the conversions Meta reports with orders in the shop, campaign by campaign.