Optimise on qualified leads
Send LinkedIn the leads sales accepted, through the Conversions API, so campaigns find more of the right companies.
Ad platform
What’s possible with LinkedIn
The B2B channel, where the lead is only the start of a long cycle.
- Spend
- Campaigns
- Leads and qualified leads
- Pipeline value
Pipeline, not form fills
Spend next to CRM stages shows the cost of a qualified opportunity, not just of a lead.