First-party by design
Collection runs through the client’s own domain and server, the setup Safari keeps longest.
First-party collector
A first-party collector on the client’s own domain that sends events straight to the warehouse.
Collection runs through the client’s own domain and server, the setup Safari keeps longest.
Visits, leads and orders arrive in the client’s warehouse without passing through another platform first.
A random path per client gives filter lists nothing shared to match on.