Keep GA4, add the warehouse
GA4 stays useful for day-to-day analysis. Its data in the warehouse can be joined with spend, CRM and orders.
Analytics
What’s possible with Google Analytics 4
The analytics tool almost every client has, and the one most clients misread.
- Sessions and events
- Traffic sources
- Conversions
- Consent state
Your own history
GA4 limits how long detailed data is kept in the interface. In the warehouse, the history stays.
Fix what GA4 cannot see
Server-side collection and consent mode reduce the gaps that make GA4 numbers disagree with the shop.